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New interview for Kickonomy about Transfiguration and crowdfunding

During my ‘Transfiguration’ Photo-Project Exhibitions Kickstarter, I’ve done an interesting slightly more technical crowdfunding oriented interview for Kickonomy.

You can see the original post on their tumblr or read the text below:

When it comes to photography projects, it’s easy to get attached to the images. In Ben Hopper’s new exhibition, Transfiguration, the images jump out. Kickonomy talks to Ben as he makes his final push to get funded.

Why choose crowdfunding to release a new project?
There’s some weird luxury about crowdfunding. The product can be on an online shop but once you have a goal and deadline it seems to motivate people. The last Kickstarter I ran and current one are both for a photo-exhibition. People sense the urgency; ‘if they don’t back it, the exhibition won’t happen.

How difficult was it to produce a compelling intro video?
I’m not so sure whether my video is that good. People like it but KS tells me only 16% have watched it until the end (out of 4,300 plays so far). I think it’s a bit too long and not engaging enough about the campaign itself. It doesn’t create significant empathy and isn’t clear about the urgency. Maybe it’s better that way.
I have a good friend who always helps me with the video and I usually have a lot of ideas but the bottom line is really just sitting in front of the camera and talking about what you need money for.

How do promote yourself outside of the crowdfunding site?
I’m an avid social media addict. Facebook, Instagram, Twitter…I’m all over it. It’s a full time job. Constant posts and hustling, especially with the horrible new strict algorithm on Facebook. My reach has decreased drastically. It’s almost not worth it now. That bad.

Can a good campaign make a difference to a small group?
Yes, of course! If you work hard and use that momentum… it can open a lot of doors. It’s just a very intense period…but it’s worth it if you can keep up with everything that’s coming your way AND taking advantage of the tools and opportunities in the aftermath.

Is this the future for funding photography projects?
I’d say it’s a very very good tool. I’m not sure what’s the future like. I’d like to see a future where photographers can work in a more independent manner rather be dependent on crowdfunding.
But it’s very helpful because it exposes your work to a lot of new people.

The second the campaign ends, what will you do?
I’ll be making plans for my Paris exhibition in January. I have to send the works for production by Jan 5 to have them ready for Jan 20th.
Maybe I’ll have some time to clean my studio too 🙂

What’s next for you?
I’d like to expand and have more freedom with the creation of my personal work. Find platforms to sell my work more easily and globally. I’d like to publish books of my main projects in the years to come.

You can learn more about ‘Transfiguration’ Photo-Project Exhibitions by Ben Hopper here.

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